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Archive for the tag “People For The Ethical Treatment of Animals”

More River (and brother Joaquin) in ads for PETA

I just stumbled upon these PETA commercials made by River Phoenix and, years later, his brother Joaquin. I believe River’s ad was released after his death in 1991, but I’m having trouble confirming that. Joaquin’s was filmed in 2005 for the holiday season, but it was banned from network TV. (Which is odd since it’s no more graphic than a commercial for any restaurant. I guess the networks were afraid to piss off other advertisers)
First, River:

Now, Joaquin:

It’s interesting to note, too, the progression of PETA’s ads, how they got less cuddly and more confrontational over time.

Which approach do you prefer?

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